The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors (Häftad)
avMargo Berman, Robyn Blakeman
ISBN: 9780742555518 - UTGIVEN: 200907Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.[...]
The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (Häftad)
avMargo Berman
ISBN: 9781405199537 - UTGIVEN: 201208Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, "The Copywriter's Toolkit" book will[...]
Street-Smart Advertising (Häftad)
avMargo Berman
ISBN: 9781442203358 - UTGIVEN: 2010-09Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz[...]
